Video Ad of The Week: Nike Gives Motivational Speech to Baby Athletes

As the Rio 2016 Olympics approaches, Nike launched a new campaign called “Unlimited Future.” to inspire consumers by celebrating the unlimited potential of athletes. In their latest spot, Nike combines three things people love to see in a video: Babies, Celebrities, and Sports. Continue reading “Video Ad of The Week: Nike Gives Motivational Speech to Baby Athletes” »

Yes, You’re Tired of Hearing About Pokemon Go. But Here Are 5 Things to Learn From Its Success

This article was featured on AdWeek!

The Pokemon Go phenomenon has swept the nation at a record pace since its release on July 6. In just a matter of days the app has moved to the top of the iOS App Store’s chart, and we’ve seen droves of people gathering in common places across the country, hunting virtual characters with their phones.

While it’s difficult to predict the virality and success of any content, we often find that the truly successful have many elements in common, and Pokemon Go has hit on all of them: Continue reading “Yes, You’re Tired of Hearing About Pokemon Go. But Here Are 5 Things to Learn From Its Success” »

Video Ad of The Week: Virgin Media’s New Ad Demonstrates What 9.58 Seconds Feels Like

Ever wonder what 9.58 seconds feels like? Usain Bolt and Virgin Media pair up to help you answer that very question.

Ahead of the 2016 Olympics in Rio, Virgin Media has rolled out a new commercial titled “Be The Fastest” to demonstrate the dazzling speed of the fastest man on Earth, Usain Bolt. The commercial consists of ten 9.58-second sequences, each equal in length to the world record-breaking 100m time Bolt achieved in Berlin in 2009. Continue reading “Video Ad of The Week: Virgin Media’s New Ad Demonstrates What 9.58 Seconds Feels Like” »

Video Ad of The Week: Samsung Highlights the Importance of Time

For most of us, time is the most valuable thing that we possess, but there just never seems to be enough of it. In its recently released “Time” spot, Samsung highlights the importance of time in a great way by showing just how precious it is to us, and how we always fear it’s running out. Continue reading “Video Ad of The Week: Samsung Highlights the Importance of Time” »

Engaging Millennials Part 2: Making Video Sharing Easy

In part 1 of our series I wrote about the importance of using choice-based ad formats to start off on the right foot with millennials.

My next recommendation is about sharing. Shares are incredibly powerful engagement signals. Not only do they result in additional exposure, but most of the time it’s exposure with a personal endorsement. Continue reading “Engaging Millennials Part 2: Making Video Sharing Easy” »

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