5 of Our Favorite Olympic Video Ads

The Rio Olympics officially began last week along with many inspiring video ads from brands across the globe. To celebrate the beginning of the Olympics, the ViralGains team selected their favorite Olympic-related videos.

Here is a look at the top five Olympic ads, according to VGers: Continue reading “5 of Our Favorite Olympic Video Ads” »

Engaging Millennials Part 3: Broaden Your Target

It’s a blessing and a curse: online advertising allows brands to reach a very precise audience. Here at ViralGains, we’ve seen targeting parameters as specific as: “people age 25-34 who live in urban areas and own large dogs suffering from heartworm.” It’s a blessing because marketers can minimize waste by only reaching people they have determined to be their precise target customers. However, these same specific parameters can sometimes have the adverse effect of restricting advertisers from reaching more people and discovering new audiences that may be perfect for their brand.

Continue reading “Engaging Millennials Part 3: Broaden Your Target” »

Video Ad of The Week: Nike Gives Motivational Speech to Baby Athletes

As the Rio 2016 Olympics approaches, Nike launched a new campaign called “Unlimited Future.” to inspire consumers by celebrating the unlimited potential of athletes. In their latest spot, Nike combines three things people love to see in a video: Babies, Celebrities, and Sports. Continue reading “Video Ad of The Week: Nike Gives Motivational Speech to Baby Athletes” »

Yes, You’re Tired of Hearing About Pokemon Go. But Here Are 5 Things to Learn From Its Success

This article was featured on AdWeek!

The Pokemon Go phenomenon has swept the nation at a record pace since its release on July 6. In just a matter of days the app has moved to the top of the iOS App Store’s chart, and we’ve seen droves of people gathering in common places across the country, hunting virtual characters with their phones.

While it’s difficult to predict the virality and success of any content, we often find that the truly successful have many elements in common, and Pokemon Go has hit on all of them: Continue reading “Yes, You’re Tired of Hearing About Pokemon Go. But Here Are 5 Things to Learn From Its Success” »

Video Ad of The Week: Virgin Media’s New Ad Demonstrates What 9.58 Seconds Feels Like

Ever wonder what 9.58 seconds feels like? Usain Bolt and Virgin Media pair up to help you answer that very question.

Ahead of the 2016 Olympics in Rio, Virgin Media has rolled out a new commercial titled “Be The Fastest” to demonstrate the dazzling speed of the fastest man on Earth, Usain Bolt. The commercial consists of ten 9.58-second sequences, each equal in length to the world record-breaking 100m time Bolt achieved in Berlin in 2009. Continue reading “Video Ad of The Week: Virgin Media’s New Ad Demonstrates What 9.58 Seconds Feels Like” »

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