ViralGains Unveiled: The Value of Long-Form Video Content [Video]

In the industry, short-form video and pre-roll ads have been the norm. But now, many brands are finding that long-form content offers better opportunities in terms of engagement. In this episode of ViralGains Unveiled, Business Evangelist Marcos Rocha discusses this shift to long-form video and all the perks that come along with it.

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5 Reasons You’re Not Getting YouTube Views (And How to Fix It!)

If you produce videos and upload them to YouTube, you’ve no doubt shared your content across social media, sat back and waited for the views to roll in. More often than not, however, you’re stuck wondering why your video hasn’t earned the number of views you think it deserves. Well, here are five reasons you might be lacking in the views department and tips on how you can fix it!

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What if Donating to a Good Cause was as Easy as Watching This Video?

Well actually, it is. For every video view, Purina Friskies is donating one meal to cats in need across the country. Several other brands and YouTube Stars have created similar initiatives, either pledging donations/money for each view or donating the advertising revenue the video generates.

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Love Stories Aren’t Just for the Movies

Long gone are the days when you had to pick up a book or head into the movie theaters to experience an epic love story. Now, all you need is a laptop and an internet connection to see real-life, inspirational love stories from couples around the world. People are using online video to capture marriage proposals, surprise reunions and other special moments between themselves and their significant others.

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Ice Cream That Gives Back

As I was browsing Reddit this morning, I came across this picture of a woman giving out the one millionth scoop of ice cream at Little Man Ice Cream in Denver.

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ViralGains Unveiled: A Company Culture You Can’t Give Up [Video]

July in Boston isn’t too different than July anywhere else—just throw in some extra humidity and heaps of rain. But the biggest attraction of this time of year is the fact that you’ve escaped the treacherous New England winter, for the time being.

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Breville Puts a Sweet Twist on a Classic Dish

One of the best ways to drive views and engagement with online video is to offer value to viewers. Oftentimes, brands simply repurpose television commercials and other overly promotional content to establish an online video presence. However, these videos tend to perform poorly in comparison to original content that entices viewers with a value exchange.

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What is a ViralGains Video View and Why is it so Valuable?

If you’re promoting your video content online, you should know exactly what you’re buying in terms of video views. We know that you want the most value out of each dollar you spend, which is why the ViralGains “video view” is tailored to drive the best return on your investment. How? All of the views you’ll receive from ViralGains are user-initiated, last at least 30 seconds and come from relevant, highly targeted audiences. Each of these elements plays a critical role in determining the kind of response and engagement your videos will elicit.

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Global Audiences Drive Unmatched Video Viewership for Worldwide Events

Now that the 2014 World Cup has been named “the single biggest branded video event of all time,” by Visible Measures, it’s time to take a look at that massive global audience of online video viewers. Google found that YouTube dominated during the World Cup in terms of viewership and engagement. In fact, people watched more than 1.2 billion minutes of World Cup ads on the site.

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5 Tactics Brands are Using to Drive Online Video Virality

According to Talent Partners, 30% of senior advertising executives predict that viral video will have the most commercial production growth in 2014. It makes sense when you consider that 44% of smartphone users, 43% of computer users and 37% of tablet users watch viral videos on these devices (Vubiquity). Last month alone, 186.9 million Americans watched online video content—that’s 58% of the country’s entire population.

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