Fun Video Friday: Lions, Tigers and Bears! Oh, My!

If you watched The Wizard of Oz closely enough, Dorothy’s famous line actually went something like this: lions, and tigers, and bears! Oh, my…I love those jeans. Where’d you get them?

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Interactive Video Ads: The Wave of the Future (And It Might Just Wave Back At You)

If you’ve ever visited FoodPornDaily (it’s more G-rated than it sounds), then you know that its food is so visually satisfying that you wish you could reach out and Just. Take. One. Little. Bite. The tagline, “click, drool, repeat,” is a bit too real. So, technology isn’t quite at the point where we can taste the image of a luscious piece of chocolate cake on our laptops and tablets, but what if we could interact with an ad to make our favorite desserts?

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How Upworthy is Proving the Power of Purpose-Driven Advertising

It’s a new age for content, and it’s everywhere. It’s being produced by everyone, and about everything and anything. Seriously, Johannes Gutenberg would be rolling over in his grave if he knew that his invention was the seed that planted the foundation for the movement toward mass communication that is the basis for modern society.

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ViralGains Unveiled: World Cup Fever [Video]

World Cup fever has probably swept through your office; it’s definitely swept through ours. During the games, we’re the loudest people in the workspace. Someone is always streaming a game on their laptop and the rest of us gather ‘round. Though we’re all rooting for different teams, the World Cup has been nothing but a bonding experience for ViralGains. The final games are here, and we’re as excited as ever. Check it out!

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What the Heck is Earned Media and Why Should You Care?

If you create online videos or are even remotely interested in the online video space, you’ve probably heard the term “earned media” thrown around quite a bit—but if you think it’s something only big brands and advertisers have to worry about, you’re missing out. Earned media is awesome, and you should be doing everything in your power to make sure each and every one of your videos gets it. Here’s why:

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What We’re Watching Wednesday 7/9

This week’s videos are all over the board—we’ve got spray painting, homemade slip’n slides, Neil Young, animated shorts, cellos and more! Check out what all of us over here at ViralGains have been watching this week.

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The Dangers Behind the “Get Free YouTube Views” Mentality

If you’ve spent any amount of time, money and/or energy creating online videos, you’ve probably asked Google how you can get more free views for your video—and we don’t blame you! Obviously you want more people to watch, love and share your videos; that’s why you created them in the first place. However, today we’ll set out to change the way you think about driving traffic to your online video content and discuss the dangers behind the “get free YouTube views” mentality.

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Answers to the 8 Online Video Questions You’re Too Embarrassed to Ask

Your teachers weren’t lying to you; there really is no such thing as a dumb question—except for the one that you don’t ask. So maybe that was just a clever ploy to encourage class participation, but when it comes to the business world, why should this rule no longer apply?

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Level Up: Start Promoting Your Videos Through Social Games (It’s Easier Than You Think)

If you’re a small business owner or content creator, promoting your videos on a social game like Angry Birds may seem overwhelming. I mean how do you even get started? Contact Rovio (game creator)? Michele Tobin, Rovio’s head of advertising, told Adweek that the company’s games provide premium inventory for video advertising from brands. So where does that leave you? What if you want a piece of that video marketing pie?

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Fun Video Friday: The Human Jukebox

This might be the best self-made viral marketing campaign, ever. I’m sure you’ve heard some pretty spot-on celebrity impressions, and you’ve seen cover videos overtake YouTube; however, I can promise you that you’ve never witnessed a creation quite like Rob Cantor’s “29 Celebrity Impressions, 1 Original Song” video.

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