How to Target Different Generations by Identity on Social Media

Your grandmother and your teenage nephew have one important thing in common when it comes to social media: They both want share content that portrays them as a good friend.

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So, What is Utility Marketing? And Why Do Brands Need to Apply It to Video?

Brand-centric marketing is dead. Maybe that statement is a bit harsh, but then again, so are many marketing methods. I’m no medical examiner, but I think the cause of death in this case is quite obvious: people simply despise and distrust push-style marketing that interrupts or intercepts them.

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How Native Video Sparks a Sharing Sensation [Video]

In an overly cluttered online space, content discovery is dependent on the ability to reach an audience in the most natural and relevant way. But how do brands effectively do that?

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WUNDERBAR Launch: A Celebration of Collaboration

Being a member of the inaugural class at WUNDERBAR—the first co-working space in Boston for emerging ad-tech startups—certainly has its fair share of perks. Over the next six months, our team will sit shoulder-to-shoulder with some of the best and brightest in the advertising ecosystem to work, learn, and grow together.

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3 Branded Content Campaigns That Redefined Media Planning in 2014

Each year, the Ad Club hosts The Media Maven Awards to recognize and honor the best and brightest within the New England marketing and advertising community. The awards represent the most creative media campaigns, plans, and ideas, as well as the innovator thinkers, brands, and agencies behind it all.

When it comes to creating, planning, and executing effective branded content initiatives, these three finalists set the standard:

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ViralGains Unveiled: Cultivating Awesomeness [Video]

Many companies—big, small, and anywhere in-between—strive to achieve and maintain that highly sought-after ”startup culture.” At ViralGains, we strive for one thing: awesomeness.

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4 Lessons on Video Storytelling from Pet Brands

There’s something about storytelling that somehow makes it more important than anything else in marketing. It’s a simple concept, but a difficult art to practice.

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Home & Garden Industry Outlook 2015: Opportunities for Branded Video Content

No longer limited to the pages of magazines and brick-and-mortar shops, home and garden brands are quickly filling up the digital space with photos, videos, and other content designed to excite and inspire.

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The Key to Your Conversion (And Business) Success

Everything that you do on behalf of your business, whether it’s writing a blog post (like this one) or inputting data into an Excel file, isn’t really about you or your business—it’s always about the consumer.

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ViralGains Unveiled: The Ultimate Intern Experience [Video]

At ViralGains, our interns are a crucial part of the company culture and major contributors to our growing business. In this episode of ViralGains Unveiled, our killer interns give you a behind the scenes look at why our company atmosphere is like no other. From bagel Wednesdays to throwdown Fridays, they’ll highlight all the kookie antics going on at ViralGains.

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