Soldiers Reunited With Furry Friends From Overseas

When overseas, serving in Afghanistan, many soldiers end up with new best friends: local stray dogs and cats. Nowzad Dogs, a group founded by Formal Royal Marine Sergeant Pen Farthing, works to rehabilitate these dogs and cats and reunite them with soldiers in their home country.

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Not on Vine? This New Feature is the Reason You Should Be

According to Mixpo, this year only 18% of U.S. agency executives plan to run a video ad campaign on Vine. Is all of that about to change? Yesterday, Vine announced that users can now upload videos to the platform. This means brands and advertisers can craft Vine videos outside of the mobile app to share with engaged consumers.

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Top 25 Super Bowl Viral Videos of All Time #23

Only 23 weeks left until Super Bowl XLIX; time just flies, doesn’t it?! This week, we’re looking at a classic commercial from a classic brand: Coca-Cola’s “Mean Joe Greene.” The spot was released on October 1, 1979, and aired during the 1980 Super Bowl.

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Online Video + Ice Water = One Step Closer to a Cure for ALS

Videos of people taking on the Ice Bucket Challenge are flooding the web, we even wrote about it last week. Yesterday, however, we learned that in less than one month, the ALS Association has received $31.5 million in donations. This is compared to last year’s donations of $1.9 million dollars over the same time period (July 29 to August 20).

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ViralGains Unveiled: Comparing ViralGains’ Video Ads & YouTube’s TrueView [Video]

As a viral video marketing company, people often ask, “What’s the difference between what you do and YouTube’s TrueView?” In this episode of ViralGains Unveiled, CEO Jay Singh compares the two and explains why video distribution outside of YouTube can be much more valuable to brands, agencies, content creators and businesses of all sizes.

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3 Ways Brands Can Appeal to YouTubers

Variety published an article earlier this month that reaffirmed what we already knew: YouTube content creators can connect with their audiences on a personal level that mainstream media can only dream of. Because popular YouTubers are able to form this valuable connection, their popularity has skyrocketed.

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The King of Anti-Marketing Marketing Strikes Again!

Over the summer, Miller Lite ran a campaign, #ItsMillerTime, in which it encouraged people to submit their best photos with Miller Lite cans. Seven of the photos appeared in the brand’s national TV spot below.

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TV May Get You Eyeballs, But True Engagement is Found Online

This past weekend, Apple received a 2014 Creative Arts Emmy Award for the most “Outstanding Commercial.” The brand’s winning spot, “Misunderstood,” follows a teenage boy as he seemingly sulks through a family gathering, nose buried in his phone. In the end, you discover he was actually creating a movie on his iPhone for his entire family to enjoy. Other nominees include Budweiser, GE and Nike.

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The Social Media(tor): Connecting Advertisers and Audiences

Each and every year, the role of social media becomes more and more seamlessly integrated with business—quite literally—with the title of “Social Media Manager” appearing on LinkedIn profiles and resumes everywhere.  Even more so, social media is becoming synonymous with marketing. When it comes to the next big trend in advertising, social media sites often are the early adopters—effectively bridging the gap between the industry and the general public.

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New Heartwarming Viral Sensation From Thai Life Insurance

Thai Life Insurance is known for its incredible storytelling through long-form video content. The company has produced three videos that have exceeded three million YouTube views, including the one below.

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