Content That Takes Flight

With the holiday season just around the corner (scary, I know), traveling is less about leisure than it is about necessity. But when you aren’t dreading another trip to visit the in-laws, vacationing should be carefree, relaxing and exciting—and these travel and hospitality brands are using online video to convey just that.

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The Reports Are In: Mobile Video Rules the Roost

This month, both Ooyala and Nielsen released Q2 2014 Reports that shed light on the uptick in mobile video viewing. In this article, we’ll take a closer look at this data and explore the different ways in which both brands and publishers are catering to consumers’ viewing habits.

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ViralGains Unveiled: The Perks of Programmatic [Video]

In this episode of ViralGains Unveiled, Chelsea Ogozaly breaks down programmatic media buying and discusses its benefits for the industry at large.

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Digital Video Brings OOH Advertising Into the Home

Out of home (OOH) advertising in the home? The only reason that sounds like an oxymoron is because it is. But as brands look to extend marketing efforts into the digital space, online video has become a vehicle that is driving OOH advertising into the home.

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ViralGains Unveiled: The Craziest Company in the City of Boston [Video]

In this episode of ViralGains Unveiled, you’ll get an inside look at our kooky company culture from the man that started it all, COO & Founder Dan Levin.

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4 Key Takeaways from Nielsen’s Quarterly Cross-Platform Report

Highlighting industry trends of the ever-evolving media landscape, Nielsen’s Q2 2014 Cross-Platform Report focuses on the factors contributing to the shifts in viewing patterns. Although the report—in an effort to allow the numbers to speak for themselves—is filled with pages of statistics and charts, let’s be real: ain’t nobody got time for that. So, here are four key takeaways to save you some time:

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How To Drive Conversions Using Social Media Networks

According to January 2013 data from the Pew Research Center, 73% of U.S. adults use a social networking site of some kind. Take note, this percentage only includes Facebook, Twitter, Pinterest, Twitter and Instagram. But what about YouTube?

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Top 25 Super Bowl Viral Videos of All Time #20

There are only 20 weeks left until Super Bowl Sunday, and today on 9/11, highlighting this Super Bowl ad couldn’t be more fitting.

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3 Branded Videos You’ll Actually Enjoy

Let’s be honest, when it comes to branded content, we usually elect to scroll past, skip through, or DVR over it. We’ve grown accustomed to traditional advertisements, like banner ads and TV commercials, and as a result, we’ve learned to tune them out.

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ViralGains Unveiled: Video Advertising, Native in Nature [Video]

In a world of intrusive pre-rolls and autoplay videos, we here at ViralGains pride ourselves on serving native, click-to-play video ads. In this episode of ViralGains Unveiled, Carrie-Beth Spina discusses the undeniable value of such ad units. Take a look!

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