ViralGains Clients Marry Content and Distribution to Win Three Digital Oscars

Annual MITX Awards Show Celebrates the Intersecting Greatness of New England’s Tech, Creative, and Marketing Communities

BOSTON, May 15, 2015  – Three visionary online video advertising campaigns top “the Oscars for all things digital” for their innovative integration of content and engagement-driven distribution.

Best Integrated Media Campaign
Through the World’s Toughest Job campaign, Mediahub/Mullen positioned American Greetings as a socially relevant and innovative leader in the space, helping to drive a massive increase in Mother’s Day sales. With over 24 million views and unrivaled social conversation and engagement around the brand, the campaign is the ultimate testament to the importance of pairing great content with equally great distribution.

Best Use of Online Video for Content Marketing (B2B)
Video is the white-hot area of content marketing. Vistaprint made noise with the viral digital video campaign The Postcard, a heart-warming use of the medium that seamlessly engages viewers across TV and digital, and engages small business with the idea that everything they create matters.

Best Social Responsibility Campaign
The bright minds at Mullen co-won the category with its Flying It Forward campaign for JetBlue. This innovative initiative drove both social impact and social conversations, leading to deeper brand affinity and brand engagement for JetBlue.

ViralGains, the leading video distribution solution for driving engagement, honors the amazing achievements of its client partners on Thursday night. As strategic partners on each of the winning projects, ViralGains found it especially rewarding to help drive the tremendous benefits that come as a result of a cohesive media distribution plan paired with winning creative content.

“The best agencies know the magic formula – that world class cinematic content and engagement-driven distribution lead to viral success,” said Tod Loofbourrow, CEO of ViralGains, “Companies like Vistaprint, American Greetings, and JetBlue, and agencies like Mullen Lowe Group leverage the power of choice-based video advertising to find and engage the right consumers, and amplify their enthusiasm for a brand.”

About ViralGains:
The ViralGains mission is to drive discovery and emotional connections through the power of online video. ViralGains enables viral marketing at scale by helping advertisers serve video to consumers who are most likely to socially engage with their brand. The ViralGains viral marketing platform is the first to make media buying decisions that optimize for price and word of mouth.

ViralGains has served over a quarter of a billion video advertising impressions for brands and agencies. The advertising technology is used by both ad agencies and Fortune 500 brands to get their videos watched and shared by the right audiences. The ViralGains video ad platform integrates unique social targeting, ad placements on native and social environments, and real time analytics to generate massive returns on marketing investment. ViralGains is headquartered in Boston, MA.  For more information visit www.viralgains.com.

About MITX:
Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange — is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit www.mitx.org.

Contact:
Dan Levin
(617) 750-3227
dlevin@viralgains.com

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People share more than 16,000 words per day and every hour there are more than 100 million conversations about brands. So we all do it…a lot. But why do we talk about and share certain things and not others?

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The Most Impactful Advertising is Never Rational

In the advertising world, there’s a common trap, a comfortable safety net, that’s far too easy to fall into (or back on) when telling a brand’s story: focusing on the functional benefits.

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Can Twitter Be a New Digital Media Powerhouse? [Video]

Attention, advertisers! Get ready, because you’re about to see a lot more video on Twitter.

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5 Brands Creating Buzz with Online Video

The digital consumer’s universe revolves around communities. From voicing opinions and reviewing products to playing games and bookmarking favorites to sharing photos and watching videos, there are an infinite number of communities in the online world built around common interests.

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ViralGains Names Tod Loofbourrow as CEO

Former iRobot President and MIT Entrepreneur in Residence with deep digital business and technology expertise set to position ViralGains for rapid growth in evolving market

ViralGains, the Mass-Challenge Platinum prize-winning viral video startup, announced today that it has appointed Tod Loofbourrow as its Chief Executive Officer. A serial entrepreneur with more than 25 years of senior leadership experience in the high-technology sector, Loofbourrow has already played an instrumental role in the growth of the company as a member of its Board of Directors.

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How to Create Irresistibly Shareable Video Content

I’ve got some good news and some bad news for you. The good news is that consumers are finally beginning to trust brands’ ability to create content that entertains, excites, and inspires. The bad news is that you now have more responsibility than ever to give them that content.

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Top Brands Ring in the New Year with Vine

Ah, a New Year. It’s the perfect time for self-reflection, betterment and … social video! 2015 is a fresh start for all of us—brands included. The beginning of a new year provides brands with the perfect opportunity to present original, eye-popping creatives to engage and entertain audiences.

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The Most Memorable Brand Moments of 2014

As the year comes to a close, many of us are kicking into high gear to make sure that 2014 ends on a high note. With so much amazing content created this year, it’s hard to stand out.

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